Archive

This educational session will cover social media strategies and how to measure results. Take a holistic approach in understanding consumer behavior on social media channels to fully understand the social consumer eco-system. Learn how to identify which fans or followers are valuable to your hotel.

Experts at SMX West 2012 shared keyword research tips in the session “Keyword Research & Copywriting for Search Success.” Use a variety of tools both in the setup of the website and during the analysis of the website in order to leverage the conversion rate of the entire website.

Experts at SMX West 2012 shared mobile website tips in the session “Creating Conversion Friendly Mobile Landing Pages.” From design to content to programming, the panel gave sound advice on how to create the highest-converting mobile websites.

Acknowledging fans or followers allow users to remain emotionally connected to your brand. Moreover, it adds a special touch of personalization. By making that fan or follower feel personally connected, you increase that user’s brand loyalty and increase the chances of reciprocated social engagement.

The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes to their algorithm to make search more social and personal, it is critical for hotels to not only have presence in these channels, but be active and engaging as well. This article explains the changes in search and why being a social hotel is more important than ever.

When Google first introduced Google+ pages for businesses several months back, we created pages for some of our clients, understanding that Google would most likely be incorporating those pages into search engine result pages at some point. As time progressed we are starting to see signs of where Google is headed with their newborn social network.

Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in reaching their target audience within range of a WiFi network or on certain devices.

Pinterest has become one of the top rising social media channels in the past few months. Learn what exactly it is and how it could be applied to your social marketing strategy to drive actionable results.

Article explores why it is important to bid on your own brand name for PPC campaigns in 2012. It is important that you not only stay ahead of trends but also remain competitive.

The introduction of sponsored stories and its new and improved format in the much coveted top spot Facebook’s news feed is sure to change the face of online advertising in 2012 and beyond. Learn how your hotel can capitalize on this new and improved Facebook advertising feature.