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The Benefits of Acknowledging Fans and Followers

Acknowledging fans or followers allow users to remain emotionally connected to your brand. Moreover, it adds a special touch of personalization. By making that fan or follower feel personally connected, you increase that user’s brand loyalty and increase the chances of reciprocated social engagement.

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Leveraging Social Media For Your Hotel

The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes to their algorithm to make search more social and personal, it is critical for hotels to not only have presence in these channels, but be active and engaging as well. This article explains the changes in search and why being a social hotel is more important than ever.

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The Power of Google+ Pages for Businesses When it Comes to Search

When Google first introduced Google+ pages for businesses several months back, we created pages for some of our clients, understanding that Google would most likely be incorporating those pages into search engine result pages at some point. As time progressed we are starting to see signs of where Google is headed with their newborn social network.

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WiFi and Operating System Targeting Gives a Boost to Mobile PPC

Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in reaching their target audience within range of a WiFi network or on certain devices.

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Why You Should Bid on Your Brand Name

Article explores why it is important to bid on your own brand name for PPC campaigns in 2012. It is important that you not only stay ahead of trends but also remain competitive.

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Tips to Strategize Local Link Building and Citation

The importance of quality local citations and links and the tips for local businesses to find strategic links to driving traffic and revenue.

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Five Reasons Hotels should Use Google’s Hotel Finder Tool

Google’s updated Hotel Finder tool offers travelers a plethora of very useful features to find the right hotel. Due to the tool’s ease of use, the strong relevancy of results, and ad/clutter free look, it will become the go to tool for travelers when they are searching for the best hotel for their next trip. This article talks about five reasons why Hotels should use the tool effectively.

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Conversion Optimization Best Practices for Hotel Websites

Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. With that in mind, I think it is a good idea to revisit a topic we spoke a lot about in 2011, Conversion Optimization Best Practices that works for hotel websites.

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Does Money Always Buy Usability?

Four Seasons recently launched one of the most expensive hotel websites to date. Despite the enormous cost, critics have been faulting its usability.

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