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Measuring Social Media ROI – An Education Session

This educational session will cover social media strategies and how to measure results. Take a holistic approach in understanding consumer behavior on social media channels to fully understand the social consumer eco-system. Learn how to identify which fans or followers are valuable to your hotel.

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Keyword Research Advice from the SMX West 2012 Experts

Experts at SMX West 2012 shared keyword research tips in the session “Keyword Research & Copywriting for Search Success.” Use a variety of tools both in the setup of the website and during the analysis of the website in order to leverage the conversion rate of the entire website.

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Mobile Websites Advice from the SMX West 2012 Experts

Experts at SMX West 2012 shared mobile website tips in the session “Creating Conversion Friendly Mobile Landing Pages.” From design to content to programming, the panel gave sound advice on how to create the highest-converting mobile websites.

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The Benefits of Acknowledging Fans and Followers

Acknowledging fans or followers allow users to remain emotionally connected to your brand. Moreover, it adds a special touch of personalization. By making that fan or follower feel personally connected, you increase that user’s brand loyalty and increase the chances of reciprocated social engagement.

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Leveraging Social Media For Your Hotel

The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes to their algorithm to make search more social and personal, it is critical for hotels to not only have presence in these channels, but be active and engaging as well. This article explains the changes in search and why being a social hotel is more important than ever.

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The Power of Google+ Pages for Businesses When it Comes to Search

When Google first introduced Google+ pages for businesses several months back, we created pages for some of our clients, understanding that Google would most likely be incorporating those pages into search engine result pages at some point. As time progressed we are starting to see signs of where Google is headed with their newborn social network.

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WiFi and Operating System Targeting Gives a Boost to Mobile PPC

Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in reaching their target audience within range of a WiFi network or on certain devices.

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Pinterest Social Marketing for Hoteliers

Pinterest has become one of the top rising social media channels in the past few months. Learn what exactly it is and how it could be applied to your social marketing strategy to drive actionable results.

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Why You Should Bid on Your Brand Name

Article explores why it is important to bid on your own brand name for PPC campaigns in 2012. It is important that you not only stay ahead of trends but also remain competitive.

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