Archive
The Benefits of Acknowledging Fans and Followers
Acknowledging fans or followers allow users to remain emotionally connected to your brand. Moreover, it adds a special touch of personalization. By making that fan or follower feel personally connected, you increase that user’s brand loyalty and increase the chances of reciprocated social engagement.
more...About 9 years ago by Nirmal Shah Comments are off for this post

Leveraging Social Media For Your Hotel
The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes to their algorithm to make search more social and personal, it is critical for hotels to not only have presence in these channels, but be active and engaging as well. This article explains the changes in search and why being a social hotel is more important than ever.
more...About 9 years ago by Gaurav SEO Comments are off for this post

The Power of Google+ Pages for Businesses When it Comes to Search
When Google first introduced Google+ pages for businesses several months back, we created pages for some of our clients, understanding that Google would most likely be incorporating those pages into search engine result pages at some point. As time progressed we are starting to see signs of where Google is headed with their newborn social network.
more...About 9 years ago by Nirmal Shah Comments are off for this post

Tips to Strategize Local Link Building and Citation
The importance of quality local citations and links and the tips for local businesses to find strategic links to driving traffic and revenue.
more...About 9 years ago by Jessica Burshtynskyy Comments are off for this post

Five Reasons Hotels should Use Google’s Hotel Finder Tool
Google’s updated Hotel Finder tool offers travelers a plethora of very useful features to find the right hotel. Due to the tool’s ease of use, the strong relevancy of results, and ad/clutter free look, it will become the go to tool for travelers when they are searching for the best hotel for their next trip. This article talks about five reasons why Hotels should use the tool effectively.
more...About 9 years ago by Gaurav SEO 1 Comment

Conversion Optimization Best Practices for Hotel Websites
Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. With that in mind, I think it is a good idea to revisit a topic we spoke a lot about in 2011, Conversion Optimization Best Practices that works for hotel websites.
more...About 9 years ago by Gaurav SEO 1 Comment

Does Money Always Buy Usability?
Four Seasons recently launched one of the most expensive hotel websites to date. Despite the enormous cost, critics have been faulting its usability.
more...About 9 years ago by Nirmal Shah Comments are off for this post
