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Internet Marketing Webinar – SoLoMo

Social, Local and Mobile channels are evolving at a rapid rate. With over 300 million active Facebook users on mobile devices and 10 billion app downloads, many that encourage check-ins, SoLoMo is more important than ever before. This webinar will focus on the convergence of SoLoMo (social, local and mobile marketing), how to integrate these popular channels to maximize reach and ROI, and much more.

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How to Refresh Your PPC Campaign in 2012

January is a great time to review and refresh your PPC campaign for the upcoming year. After analyzing 2011 trends and data, it is important to begin adjustments for 2012. This article lists 3 things to get your campaign off to a good start for 2012.

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Tips To Encourage Your Social Followers To Share Your Content

Whether you are just starting to set up social media profiles, are looking to optimize and enhance, or have mastered social media marketing, hoteliers can benefit from learning ways to encourage their hotel’s social media following to share published content. Find out how.

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Top 10 Organic Search Trends For 2012

This article identifies some key trends in the online SEO world that may impact your site performance, visibility and conversion. Here are the top 10 Organic search trends for 2012 to boost your online presence and start off the year with a bang.

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Effective Social Media Contest Case Study: Hotel 1000

Hotel sees 30% increase in website traffic from Facebook and 16% increase in Facebook fans from social media scavenger hunt campaign.

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5 Reasons Google+ Is Beneficial For Hotels

Google+ newly released “business profile” is a great opportunity for hoteliers to improve the visibility of their hotel and brand. Milestone offers a few benefits and tips to take advantage of all that the new Google + business profiles have to offer.

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Ways To Optimized Your Website With Fresh Content

There are many components to a website or webpage’s freshness factor, but it all boils down to these top four: date of the last update, frequency of updates, quality and quantity of the update, and what was updated. This article provides a list of hotel-relevant ideas that help improve your hotel’s website freshness factor.

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2012 Resolutions To Improve Your PPC’s Bottom Line

Is your PPC campaign growing its bottom line? Look beyond clicks and CTR to consider how your paid search campaigns can become more profitable. Two hotels provide case studies clearly demonstrating the potential in revamping a pay-per-click campaign for 2012.

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Why Hotels Should Leverage Mobile PPC in 2012?

2012 brings new opportunities for search marketers. Companies should now be reevaluating their marketing campaigns and realizing that one trend they shouldn’t be missing out on is mobile pay-per-click. This article will dive into reasons why mobile PPC should now be considered an integral part of your marketing plan.

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