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How to Combat Fake Reviews While Managing Online Reputation

The importance of online reputation management continues to grow, and those not actively working to monitor their online reputations are doing themselves a disservice. Here are some simple, easy to implement instructions on how to begin the process of online reputation management.

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Top 10 Social Media Trends for 2012

Getting an early start to your 2012 social marketing can have a positive impact on your overall strategy. Here are 10 items that we think will have the biggest social media impact in 2012.

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Top 5 Dos and Don’ts for Local Business Listings

Local Business Listing Tips – local marketing optimization has become a very important factor for Search Engine Optimization. Milestone compiled this list of top 5 dos and don’ts for local business listings on Google local and how to optimize places listings to get good visibility and gain online traffic.

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Five Tips For Adding Fresh Content To Your Website

Google recently announced a further update to their algorithm which favors fresh content and up-to-date relevant results. In the light of the update, it is critical that marketers keep their website content as fresh and up to date as possible. Here are five tips on how to keep the content fresh on your website.

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Google Adwords Now Offering Social Extensions

The latest Google Adwords social extension seeks to improve the paid search experience by leveraging +1 data through the Google+ network. By displaying the +1 results for an ad, Google hopes to combine social influence with paid search results.

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Cyber Monday PPC Case Study

Cyber Monday is traditionally an event dominated by retail stores hoping to score big holiday sales, but hoteliers are beginning to take advantage of this extravaganza in the past few years. In conjunction with these great deals, hotels have begun more actively utilizing various channels including Pay-Per-Click to maximize deal advertising reach and promotion. In our case study we have seen a 68% increase in revenue while running this Cyber Monday deal.

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Tips For Optimizing Facebook News Feed for Hotels

EdgeRank, Facebook’s News Feed Agorithm, only displays content that friends and brand users interact with the most. Because of EdgeRank, having a marketing plan for your hotel’s Facebook page has become even more important. Here are some tips on how to write optimized news feed updates that are more likely to appear on your fans Facebook stream.

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How To Effectively Market PPC Ads For The Holidays

Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and “coupons”. With this in mind, it is important to tailor your PPC ads to satisfy this deal-hunting market, and ensure a win/win situation for all.

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5 Easy and Last Minute Holiday Tips to Boost Online Traffic

The holidays are the perfect time to relax and share memorable moments with loved ones. Holidays are also a time when many people travel, which provides a huge opportunity for businesses. Don’t sweat if you haven’t done anything yet; here are quick last minute holiday tips to make the most of this season to boost online traffic to your website.

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5 Proactive Ways to Manage Your Online Reputation

Online reputation can be determined by what people are saying about your business and how your business is perceived online. Understanding your online reputation, as well as ways to protect, enhance and manage this reputation has never been more important.

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