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Expanding your business presence in the online social media world is more than crucial these days as SERPs are including social signals in regular search results. This is something we have seen more frequently in both Google and Bing starting late last year.

The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal search, competitive analysis should evolve to a 360º approach on universal search as well. This article provides 5 areas to focus on to improve search competitiveness and 5 tools to help.

When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you started?

There have been several articles written about the strength of integrating social sharing tools into the purchasing process. Well, we had an inkling that these findings would have a similar affect with online users choosing to share their hotel booking on Facebook.

Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of useful tools online that can help gain competitor information. This article provides insights on several tactics you can follow to study your competition.

Social media has the potential to be a powerful online tool for your hotel, but it’s not something you jump into blindly. Your hotel’s reputation is on the line, so you’ll need a solid social media plan first. Here are 5 absolute must-haves for your hotel’s social media plan.

View tips on how to best optimize your images for search. Optimizing your websites images for search has become an important element of search engine optimization as more users are searching for images and it becomes easier to find and view images.