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The Changing Landscape of Hotel Search Engine Marketing

Factors that impact search results have changed drastically. The best search results are not just the ones which have the right content and meta-tags and relevant links pointing back to them. Hoteliers also need to focus on several ranking factors such as the ones that are related to their website, content, relevance of business, social circle, online reviews, etc. This article delves in the evolution of search and how you can ensure you stay competitive.

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Search Engine Results Pages & Social Media Integration

Expanding your business presence in the online social media world is more than crucial these days as SERPs are including social signals in regular search results. This is something we have seen more frequently in both Google and Bing starting late last year.

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360-Degree Competitor Analysis – Top 5 Areas and 5 Tools

The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal search, competitive analysis should evolve to a 360º approach on universal search as well. This article provides 5 areas to focus on to improve search competitiveness and 5 tools to help.

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How to Optimize QR Codes for Hotels

When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you started?

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The Power of Social Media Near a Booking Engine

There have been several articles written about the strength of integrating social sharing tools into the purchasing process. Well, we had an inkling that these findings would have a similar affect with online users choosing to share their hotel booking on Facebook.

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Leveraging PPC During the Holiday Season

Looking to increase conversion during the Holiday Season? Look to PPC! Follow these tips to help increase traffic during a historically slow period in the hotel industry.

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4 Ways To Do Competitive Analysis for Paid Search

Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of useful tools online that can help gain competitor information. This article provides insights on several tactics you can follow to study your competition.

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5 Must-Haves for Social Media Planning

Social media has the potential to be a powerful online tool for your hotel, but it’s not something you jump into blindly. Your hotel’s reputation is on the line, so you’ll need a solid social media plan first. Here are 5 absolute must-haves for your hotel’s social media plan.

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Facebook vs. Google vs. Bing PPC Ads

Looking to start a PPC campaign? Learn about the pros and cons of each of the major pay-per-click channels, including Facebook, Google, and Bing, before jump-starting your campaigns.

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