Archive

In a surprising twist of events, Steve Jobs announced his resignation from his role as CEO of Apple on Wednesday. In his letter of resignation, Jobs recommended that Apple’s Chief Operating Officer, Tim Cook, be named as his successor. Per his request, Jobs was appointed chairman of Apple’s board of directors.

For some time, paid search campaign managers have been told to treat search campaigns and “contextual” ads – often managed through the same platform – as distinct targeting methods. But with the explosion of ad types such as search retargeting and Yahoo’s SmartAds, as well as new tactics for managing and bidding on placements, it’s getting harder to justify keeping them in different buckets.

Visitors take interesting paths on the way to your shopping cart, surfing through a variety of ads and search listings before arriving at your site. Which types of ads or combination of ads are the most likely to lead to conversion – your display ads, Facebook ads, branded PPC ads or something else? And which ads result in the highest profit and ROI?

The recent Google Panda update just made great content critical; social media is grabbing all the headlines; search gets more powerful every year. How do they all play together? How do you increase your odds of being found both in search and social media? How will you consistently create content your users will enjoy?

As the online marketing community becomes more aggressive with SEO campaigns, even when following all of the rules, can a point of over optimization be reached? When focusing purely on SEO, many companies lose site of the end goal – to provide information to users. How can you prevent overdoing SEO on your website? Are there Tsunami warning indicators to get out of the game before Google’s next Panda hits?

Russ Mann and Alex Funk from Cavario offer great insights, strategies and case studies on how to best use social media as a successful marketing strategy to reach and connect to your consumers in this session from SES San Francisco 2011.

In this educational session hosted at the 2011 VRMA Conference, Milestone will dive into social media strategies for vacation rentals and how to manage its social media channels in as little as 30 minutes a day. Learn more about the event and how to register here.

In this educational session hosted at the 2011 RezFest, Milestone Internet Marketing will discuss how to provide the ultimate user experience through Social, Local, and Mobile strategies. Find out more about the session and how to register for the event here.

Starting a blog is a great idea – but once you start it, what do you do with it? There are a few key items to keep in mind when starting a blog, but overall the idea is to keep it updated, interesting and well-structured.

Google is constantly experimenting, changing, and innovating its various marketing offerings. All of Google’s Ad innovations, latest technological advancements are summarized and explained in the Google Ad Innovations site. Google hopes to achieve the following goals by constantly innovating its ad platform and providing marketers with new tools and technological advancements.