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Local Search Tactics – An educational Session

In this educational session, learn about the array of tools GMs and eCommerce Managers can use to help improve their hotel’s rankings in a wide variety of local search services – local, maps, etc.

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Using Social Media to Build Fruitful Relationships with Hotel Guests – Educational Session

In this educational session, learn the huge variety in the quality and usefulness of travel company social media presences. Social media is fundamentally a conversation. And some brands on social networks just aren’t making conversation good enough to engage customers. Learn how to avoid this mistake.

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Top 10 eCommerce Initiatives For Hoteliers in 2011

Top ten eCommerce promotion ideas, channels, and strategies recommend to hoteliers in 2011. Tips and insights based on careful trends analysis of search engines and channels that are driving maximum returns for Milestone’s clients and partners.

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Foursquare To-Do List Creates New Opportunities

Any hotelier looking for a simple way to turn geolocation users into customers should check out Foursquare’s To-Do List feature. The “To-Do List” allows you to take your hotel’s unique selling points and turn them into engaging tips that can be used to drive users to your property.

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30 Social Media Predictions for 2011

Sifting through dozens of blogs on social media predictions for 2011 brings certain general concept and patterns to light. The Social Media Examiner interview 30 social media pros for their thoughts. Here is a recap analysis of what they have to say.

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Case Study: Real Time Search and Social Media

The impact of social media on search engine rankings is becoming an increasingly important factor in organic search results. The following case study shows how the use of buzz words across social channels helps both immediate real time results, as well as long term organic website traffic.

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Online Video Trending Tools

iWith the power of online video growing, the reach it provides companies is invaluable. Understanding the current trending tools will help determine what content appeals to consumers, giving companies the ability to speak directly to their audience with a compelling and targeted message.

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Social Media’s Impact on Search Engine Rankings

Google’s Matt Cutts discusses how social media channels impact search engine rankings. While there was minimal impact only six months ago, much has changed, and Google’s algorithms have gotten more advanced to be able to judge the quality of the users sharing information in social environments.

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What to Post on Social Media Channels

As social media channels become integral to a hotel’s overall internet marketing strategy, it is important to know what to post on these channels and how to engage in conversations with the target consumers.

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