Excerpt: Facebook has over 250 million users globally, making it a powerful advertising platform. Sarah Smith, Manager of Online Sales Operations at Facebook presented tips and best practices for creating & getting the most out of Facebook ads.
This Google sponsored session at the Search Engine Strategies 2009 conference in San Jose revealed some of the latest updates on the new Adwords interface, Website Optimizer, and Google Analytics. They gave some great time saving tips and tricks for these three tools, and ideas on how to use them to improve your website and overall ROI.
The session talks about the usage of social media tools effectively to connect business with their audiences. The speakers introduce an array of effective web 2.0 tools and strategies which can help small business grow. In a recession based economy the best way to get a quick feedback and improve your product is through the proper use of the social media channel and picking the right channel out of the available.