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Facebook Ads: Reaching Prospects Earlier In the Decision Cycle

Excerpt: Facebook has over 250 million users globally, making it a powerful advertising platform. Sarah Smith, Manager of Online Sales Operations at Facebook presented tips and best practices for creating & getting the most out of Facebook ads.

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The Findability Formula – Search Engine Marketing Basics

At SES San Jose, Heather Lutze shared the basic elements of search engine marketing. A great overview for those new to SEO and PPC.

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Convert Your Visitors To Customers

When navigation attempts to fail by not providing required search results, 50% of the users turn to search.

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Google AdWords, Google Analytics and Website Optimizer: Secrets Revealed!

This Google sponsored session at the Search Engine Strategies 2009 conference in San Jose revealed some of the latest updates on the new Adwords interface, Website Optimizer, and Google Analytics. They gave some great time saving tips and tricks for these three tools, and ideas on how to use them to improve your website and overall ROI.

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