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“Social Media Management” – An HSMAI University Webinar

In this educational webinar, Kimberly Ercius discusses the importance of Social Media and why hotels should be engaged in the major social media channels such as facebook, twitter, youtube, etc.

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Milestone Internet Marketing Hotel Websites Continue To Win Awards

Milestone wins two additional awards for its innovative website design and strategic internet marketing for hotels.

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Facebook Ads: Reaching Prospects Earlier In the Decision Cycle

Excerpt: Facebook has over 250 million users globally, making it a powerful advertising platform. Sarah Smith, Manager of Online Sales Operations at Facebook presented tips and best practices for creating & getting the most out of Facebook ads.

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The Findability Formula – Search Engine Marketing Basics

At SES San Jose, Heather Lutze shared the basic elements of search engine marketing. A great overview for those new to SEO and PPC.

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Convert Your Visitors To Customers

When navigation attempts to fail by not providing required search results, 50% of the users turn to search.

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Google AdWords, Google Analytics and Website Optimizer: Secrets Revealed!

This Google sponsored session at the Search Engine Strategies 2009 conference in San Jose revealed some of the latest updates on the new Adwords interface, Website Optimizer, and Google Analytics. They gave some great time saving tips and tricks for these three tools, and ideas on how to use them to improve your website and overall ROI.

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Small Voices, Big Impact, Social Media for the Little Guy

The session talks about the usage of social media tools effectively to connect business with their audiences. The speakers introduce an array of effective web 2.0 tools and strategies which can help small business grow. In a recession based economy the best way to get a quick feedback and improve your product is through the proper use of the social media channel and picking the right channel out of the available.

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