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Rob Key (from Converseon), Breanna Wigle (from BuzzLogic), and Edmund Wong (from iCrossing) were the presenters of the Social Media Analysis and Tracking at SES San Jose in August 2008. The topic at hand is measuring and tracking your Social Media campaigns.

Social media marketing is a must-have in search strategies. At SES San Jose in August 2008, industry experts Vanina Delobelle (from Monster), Erik Qualman (from Search Engine Watch and Global VP of EF Education), along with Brnet Csutoras (Online Marketing Consultant) offered some tips to successfully integrate social media into your search marketing mix.