Keyword research is should be based on what customer wants, not what are good keywords. Because keywords are medium to increase traffic on website.

This solo session covers paid search campaign expansion techniques, advanced ad testing, advanced auction theory, the proper use of relevant analytics reports, ideas for bid rules and campaign automation, techniques for acting on seemingly inconclusive data, and more.

A session at SMX Convention, Santa Clara Convention Center in March 2010 details good link building strategies and tips, techniques, and resources for same. The panel of experts answered diverse questions related to best practices, tools and sources for link building.

Real time search getting greater prominence as people seeking more real time results over traditional search. With more and more people getting hooked on twitter and facebook, search engines are partnering up with social sites like twitter to provide search relevance at a much quicker pace.

As we all know, we have started seeing all the major search engines such as Google and Bing providing real time search results for users. This includes Yahoo’s recent partnership with twitter in providing the same.

Which strategy provides the ROI – organic or PPC? The answer: neither. To obtain the best ROI, you must do both. Having an integrative online marketing strategy can provide you increased ROI but also increased market share and increased brand awareness. Just doing one or the other is an opportunity lost.

At SMX West 2010 this year, the session “Keyword Research: Beyond the Ordinary” offered insights on latest tricks and tips to maximize your traffic through SEO / PPC keyword targeting.