A heat map shows which areas on a web page are ‘hotter’ than others. These areas can then be used for optimization of content, banner placements, and more…

Google continues to evolve its mapping technology—this time they’re including more photos and Wikipedia results.

While often a common mistake, duplicate content can harm your online reputation and visibility within the SERP’s.

View and understand the keywords, meta tags, and description usage of a competitor’s webpage. This new SEO meta tags add on tool can help you fully understand why top ranking pages stay on top.

Maximize your internet real estate by including videos and a separate video sitemap to your website! Google announces their Google Site Map Generator tool. Now, via Google Webmaster tools, you can create a separate video sitemap file complete with title and description tags allowing yet another way for web crawlers to index your page. Their extension of the Sitemap protocol lets webmasters submit all video files and relevant metadata to Google in one file. What does this mean?! More Traffic!

SEO book has a extremely powerful keyword research tool which provides date from multiple sources including Wordtracker, Keyword Discovery, and more. The best part about this tool is it’s free.

This SEO plugin for Mozilla FireFox is a great tool which streamlines the process of viewing meta-tags (title, description, and keyword tags.) The old method of viewing tags would be to view the page source of a web page.