ROI Tracking

In this session Ashish from Google Analytics (GA) team covered new, fun stuff that have been recently implemented in GA. Most of these implementations are geared so for GA to show relevant analytics data for content-heavy website.

About 86 days ago by Kchitiz Regmi   No Comments

Visitors take interesting paths on the way to your shopping cart, surfing through a variety of ads and search listings before arriving at your site. Which types of ads or combination of ads are the most likely to lead to conversion – your display ads, Facebook ads, branded PPC ads or something else? And which ads result in the highest profit and ROI?

About 164 days ago by Justin Varghese   No Comments

A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue.

About 211 days ago by David Addison   2

In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success and the specific analytical data that many channels or tools now provide, we actually have a lot of information at our fingertips to measure our performance and achievements to hit specific goals.

About 281 days ago by Natalie Evans   2

For companies looking to increase their Facebook “Likes,” a good solution is to run a contest on Facebook utilizing a “fan gate” option. In order for users to enter the Facebook contest, they have to “like” the page/business before doing so. Not only will this help increase the number of new likes, but as a [...]

About 283 days ago by Selin Maurice   No Comments

Any company can attempt to get more traffic to your hotel’s website. But are they driving the right kind of traffic? The number of visitors a site gets is a great first step to determine where to spend marketing dollars, but it should not be the only metric a marketer looks at.

About 597 days ago by Milestone Internet Marketing   No Comments

By enhancing its Google Certifications, Milestone is ensuring that it continues to offer the best in class paid advertising strategies and drive higher returns for our clients.

About 975 days ago by Teresa Villaruz   2