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This educational session will cover social media strategies and how to measure results. Take a holistic approach in understanding consumer behavior on social media channels to fully understand the social consumer eco-system. Learn how to identify which fans or followers are valuable to your hotel.

About 77 days ago by Milestone Internet Marketing   No Comments

Experts at SMX West 2012 shared keyword research tips in the session “Keyword Research & Copywriting for Search Success.” Use a variety of tools both in the setup of the website and during the analysis of the website in order to leverage the conversion rate of the entire website.

About 78 days ago by Nelson Toriano   No Comments

Experts at SMX West 2012 shared mobile website tips in the session “Creating Conversion Friendly Mobile Landing Pages.” From design to content to programming, the panel gave sound advice on how to create the highest-converting mobile websites.

About 78 days ago by Nelson Toriano   No Comments

Acknowledging fans or followers allow users to remain emotionally connected to your brand. Moreover, it adds a special touch of personalization. By making that fan or follower feel personally connected, you increase that user’s brand loyalty and increase the chances of reciprocated social engagement.

About 78 days ago by Nelson Toriano   No Comments

The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes to their algorithm to make search more social and personal, it is critical for hotels to not only have presence in these channels, but be active and engaging as well. This article explains the changes in search and why being a social hotel is more important than ever.

About 78 days ago by Teresa Villaruz   No Comments

When Google first introduced Google+ pages for businesses several months back, we created pages for some of our clients, understanding that Google would most likely be incorporating those pages into search engine result pages at some point. As time progressed we are starting to see signs of where Google is headed with their newborn social network.

About 79 days ago by Keith DeVey   No Comments

Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in reaching their target audience within range of a WiFi network or on certain devices.

About 79 days ago by Jonas Pauliukonis   No Comments