Managing a PPC Campaign can seem overwhelming at first, but with some practice and experience, anyone can become a pro. The following 10 PPC tips can help you fine tune your PPC campaigns to greater increase your ROI.

As you step deep into the budgeting season, here are some tips for prioritizing your ecommerce budgeting dollars. This prioritized list is based on our experience with our portfolio of over 700 hotels and may vary depending on hotel’s target clientele and market.

Photo sharing is a segment within social media that allows users to upload and share digital images with other people online. Flickr is recognized among the top photo management and sharing applications in today’s industry. This article summarizes why businesses should utilize Flickr as a photosharing tool, how to set up a Flickr account, and how to use Flickr for your

Twitter is a free service that lets you keep in touch with people through the exchange of quick, frequent answers to one simple question: What are you doing?

Hotels with a long term organic strategy are in the best position to succeed during these times.

Benu Aggarwal, president of Milestone Internet, interviewed Brett Crosby, Senior Manager for Google Analytics and founder of Urchin. Brett gives us insights and ideas on key performance indicators for your website and shows us the essential differences between Google Analytics and Urchin website tracking systems. He shares insider information on Urchin 6.0 and why the new UTM (Urchin Tracking Module) is even more accurate than Urchin 5.0.

There’s a lot of buzz around social media strategies for marketing purposes for businesses, and the hotel industry is still trying to grapple with how to gain from the newest trends on the internet. We have been experimenting with several different strategies around social media and its relevance to the lodging industry. The outcome of this research is Graviti^TM, Milestone’s cutting-edge Social Media Optimization Product.