One of our Florida hotel clients needed help getting more RFPs from wedding planners and couples. Knowing that FAQs are a highly visible search feature, we provided the client with top wedding planning questions conducted in Google. We then took the questions, along with the client’s answers, and added them to key pages on the website. These questions and answers were marked up with Schema, which is a great way to ensure your content is ready for Google’s rich results. In less than three months, our efforts returned an 18% lift in group leads and a 17% increase in time spent on the pages to which we added the FAQs.
Key Takeaways:
This Florida hotel increased wedding leads by enhancing wedding-related content and targeted FAQs which allowed the hotel to attract more traffic. Resulting in search engine result page saturation and there for generating more leads.
If you want help to create a strategy and manage your digital marketing, we are here to help you succeed. Please send us an email at sales@milestoneintenet.com or call us at +1 408 200 2211
Useful Resources:
How FAQ, Schemas, and Rich Results Correlate with Increased Rank, Impressions & Traffic
To advertise your wedding services, you want to get information about your services in front of couples preparing to tie the knot. Therefore, you want to focus on cultivating the following types of promotion.
To make your wedding venue stand out, you want to demonstrate how you can help engaged couples have the ceremony and celebration of their dreams. Therefore, as you promote your wedding services, in addition to investing in fresh, high-quality photos, you want to showcase what makes you unique. Promote on your website ideas such as:
To build your wedding marketing strategy, you want to focus on knowing precisely who your audience is. There are countless different styles of weddings. You want to know if you will cater to groups such as those interested in formal events, casual gatherings, a particular type of theme, those who want destination all-in-one weddings, or another unique audience.
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