Gaurav Varma

Find out how Don Cesar got a 20:1 return on ad spend (ROAS)

The Don Cesar is a Florida based Independent Luxury hotel that recently enlisted Milestone to revamp their website and to…

8 years ago

Milestone CEO, Anil Aggarwal, recognized as 2017 Owler Top Rated CEO

2017 Owler Top Rated CEO Awards are a true market view of the most esteemed CEOs

9 years ago

Effective Email Marketing

Book rooms and build relationships Email marketing is one of the most effective communication and promotion vehicles in the internet…

9 years ago

[Whitepaper] How to Recover Lost Website Revenue and Drive a Higher ROI Just Like the OTAs Do

If visitors abandon the booking process, how do you get them back to your site to complete the transaction?

9 years ago

Milestone CMS Delivers Record 30% Average Revenue Growth and 300% Average Group Booking Increases For Its Customers.

New websites on Milestone Content Management System consistently experience a 25-40% increase in revenue and a 300% increase in group…

9 years ago

Enterprise SEO Best Practices

The session talks about optimization of large sites with more than a million pages. The speakers discussed challenges around giant…

10 years ago

Online Videos – How to Optimize for Search

Why do we need to make our video searchable? Having a video is no longer useful unless it is created…

10 years ago

Capturing Your Fair Share in the Online Arena

Experts are projecting that 60% of all business will be booked online next year. Are you prepared to get your…

10 years ago

Marketing to the Millennial Generation

Millennials are an increasingly important market for hotel marketers and will shape the travel industry during the next few years.…

11 years ago

Social Media Optimization Strategies for Hotels and Lodging Industry

Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search…

11 years ago

Incorporating Persuasive Digital Messaging

Mastering the art of persuasive goes beyond verbal communication. For internet marketers, it means mastering the art of positioning products…

12 years ago

Google Hummingbird Algorithm Update Delivers Answers to Questions

For the last couple of weeks, Google's Hummingbird update was what everyone was talking about. Still, there was a lot…

12 years ago

HSMAI Names Milestone Internet Marketing’s CEO as One of Top 25 Extraordinary Minds in Hospitality Sales and Marketing

The award recognizes the “best of the best” in the hospitality, travel and tourism industries and celebrates the sales, marketing,…

13 years ago

Benefits of Long Tail Keywords and a Tool That Helps

The best of the breed in the online Marketing world know the benefits of having the right keywords to drive…

13 years ago

A Picture is Worth a Thousand [Dollars?] – Importance of Imagery in Travel

As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for…

14 years ago

Interview with Danny Sullivan – Search Trends for 2012

Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions…

14 years ago

What Every Webmaster Should Know About Code Installation

This PubCon 2011 session focused on security issues that most sites are prone to and what can web developers and…

14 years ago

SEO and Information Architecture

This session talked about different elements you need to keep in mind when architecting your web site so that your…

14 years ago

Smart Organic Keyword Research and Selection

Keywords remain an integral part of any SEO campaign. Without the correct keyword focus, even the best optimized content and…

14 years ago

New Google Analytics Tool: Multi Channel Funnels

A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other…

15 years ago

How to increase Likes, Fans and Followers

Social media participation impacts overall organic ranking. If you need to some quick and easy tips on how to increase…

15 years ago

Focus on Conversions and Not Clicks

Conversion is more important than clicks when drawing conclusions about the paid search campaigns.

15 years ago

Search Engines Announce Structured Data, Schemas, Rich Snippets, and Micro formats

Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search…

15 years ago

Trends Impacting Online Search

We have compiled a list of trends that are continuing to impact online search. Stephan Spencer, Greg Boser, and Mike…

15 years ago

Eye Tracking Usability and Neuromarketing Research to Improve Web Design at SES San Francisco

At SES San Francisco 2010, the "eye tracking usability and neuromarketing research" session was focused on improving your website layout…

16 years ago

Update SEO For Multimedia and Rich Media

We attended a great session in Pubcon 2009 on Multimedia and Rich Media. The session talks about the optimization opportunities…

16 years ago

Facebook Ads: Reaching Prospects Earlier In the Decision Cycle

Excerpt: Facebook has over 250 million users globally, making it a powerful advertising platform. Sarah Smith, Manager of Online Sales…

16 years ago

7 Most Essential Title Tag Strategies

Title tags are the single most important ranking component on the page. A good title tag communicates to search engines…

17 years ago

Multifaceted Search

Maximize your internet real estate by including videos and a separate video sitemap to your website! Google announces their Google…

18 years ago

Email Marketing

Email marketing continues to prove itself as an effective way to communicate with your customers—both existing and potential customers. There…

18 years ago