Webinar Recap: The Hotelier’s Guide to Search, AI Visibility, and Budgeting for 2027

Milestone experts Brad Nelson, Mike Supple, and Khara Mangiduyos walked through how AI is fundamentally reshaping the way guests discover and book hotels, and what that means for where you put your marketing dollars next year. Additionally, they provided a free digital marketing budgeting planner for download to ease your hotel’s digital marketing budgeting. Here’s what stood out most:

  • AI is changing hotel discovery: Guests are using AI tools like ChatGPT and Gemini to find hotels.
  • Your website powers the guest journey: Make sure AI gets accurate hotel information directly from your website.
  • AI visibility goes beyond SEO: Structured data, AI-ready content, GEO, and measurement are key.
  • Budget for AI in 2027: Plan for AI-ready websites, optimization, and content alongside SEO, paid, and social.
  • Own your story to drive direct bookings: Fresh, accurate content helps hotels earn AI recommendations and drive direct bookings.

Download the slide deck and watch the webinar recording to explore the insights in more detail.

Venkateswara Reddy Valluri

Recent Posts

Why Context, Not Content, Decides Your AI Visibility

Search did not disappear. It became a qualification system. Google now returns AI answers on…

1 week ago

Webinar: Top Tips to Create AI Visibility for Your Hotel

AI engines are changing how travelers discover and evaluate hotels. Join Milestone Founder Benu Aggarwal; John…

2 weeks ago

US Search Awards 2026: Milestone Shortlisted in Three Categories

We’re excited to announce that Milestone, Inc. has been shortlisted in three categories at the 2026…

2 weeks ago

Building the Knowledge Foundation for AI Discovery: From Schema to Entities

For more than two decades, being found meant earning a place on the results page.…

3 weeks ago

NLWeb: The first step toward AI-ready Knowledge Layer

AI is creating a new front door to the web. Every major shift on the web…

3 weeks ago

Webinar Recap: 5 Must-Haves for Hotel Websites in the AI Era and Product Roadmap

Milestone experts Piyush Shrivastava, Tarun Ravindran, and Hardik Modi explored how AI is fundamentally reshaping…

4 weeks ago