The following are several tips and tactics given by Gillian and Dennis during the PPC Summit in LA to small businesses.
While small businesses face many challenges in online marketing, they can expand their presence and profitability through local search campaigns, social media, video, and analytics. Claim your place on the internet, see what drives traffic, and make your site exciting so that you boost conversion rates. Staying in touch with customers drives real-time conversions.
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Contributed by: Benu Aggarwal, Milestone Internet Marketing
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