Multifaceted Search

With the introduction of Google’s “Universal Search” back in May of 2007, the ever increasing need to surface among a sea of a multifaceted search is approaching new advancements. With the blend of news, images, video, and local all under one roof it is increasingly important to include a comprehensive sitemap for your website—and that includes video!

On December 24th 2007, Google announced their Google Site Map Generator tool. Now, via Google Webmaster tools, you can create a separate video sitemap file complete with title and description tags allowing yet another way for web crawlers to index your page.

What does this mean? More Traffic! With the pressure for webmasters to adapt to new ways in getting top rankings for their relevant search terms and keywords Google Site Maps lends a helping hand. “By submitting this video-specific Sitemap in addition to your standard Sitemap, you can specify all the video files on your site, along with relevant metadata,” said the Webmaster Central blog.

According to Google “…when you submit a Video Sitemap to Google, we will make the included video URLs searchable on Google Video,” and they go on to say “…in addition, your video may also appear in other Google search products.” Now videos on YOUR domain have a greater chance of getting listed in Google’s index!

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Article contributed by Ashley Esselstrom, Milestone Internet Marketing, Inc.

Sources:
Google 2.0: Google Universal Search
http://searchengineland.com/070516-143312.php
www.marcliron.com
www.marclironblog.com
www.marctalkstech.com