search engine marketing (SEM)

10 Steps Towards Building Backlinks and Link Popularity

Backlinks and your linking strategy play an important role in technical SEO. These helpful links can give your rankings a…

4 years ago

6 Secrets to Top Converting Websites

How to Increase Pages Per Visit and Dwell Time | How to Decrease Bounce Rate | Conversion Rate Optimization No…

4 years ago

10 Tips for Hotel Marketing Roadmap for 2020 and 2021

By Benu Aggarwal, Milestone Internet Marketing Effective internet marketing in the year 2020 will be a powerful promotional agent for…

6 years ago

Measuring The Success (ROI) of Your Hotel Search Engine Marketing

One of the most successful and challenging things about marketing on the internet is that the impact of your marketing…

7 years ago

Hospitality Digital Marketers Checklist

What are the top ten things hotel marketers need to focus on to get digital traffic and booking right? 1.…

7 years ago

Google+ Local URL Hijack

The URLs on thousands of Google+ Local pages for hotels were hijacked last week and changed to redirect to third…

12 years ago

Hello Hummingbird! [Video]

Google's Hummingbird delivers users highly relevant results no matter how or where they search from.

12 years ago

Google Improves Global Ad Extensions and Targeting

Google continues to expand its paid search services globally, adding enhanced sitelinks for all Adwords accounts and improving geo-targeting capabilities…

13 years ago

Learn How Your PPC Keywords Compare to Your Competitors

It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As…

14 years ago

How To Maximize Your PPC Budget: Use Negative Keywords

While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking…

14 years ago

How to Maximize Your PPC ROI

Whether you are working with a smaller budget or simply looking to cut down on costs, spending your PPC budget…

14 years ago

Search Engine Results Pages & Social Media Integration

Expanding your business presence in the online social media world is more than crucial these days as SERPs are including…

14 years ago

The Convergence of Search, Social & Content Marketing

The recent Google Panda update just made great content critical; social media is grabbing all the headlines; search gets more…

14 years ago

New Google Analytics Tool: Multi Channel Funnels

A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other…

15 years ago

Gain and Maintain Visibility with Your Search Marketing Campaigns

Milestone's President, Benu Aggarwal, will speak at the upcoming Search Engine Strategies Conference in San Francisco and will discuss search…

16 years ago

The Findability Formula – Search Engine Marketing Basics

At SES San Jose, Heather Lutze shared the basic elements of search engine marketing. A great overview for those new…

16 years ago