Ad Sitelinks is a feature for paid listing ads that let you include up to 4 additional links to deeper…
In the past few years, there has been an upward trend of travelers booking online. Travelers gather all the…
Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local…
Why do you need to buy Google ads for your brand if you rank organically? Do you have control on…
With the evolution of search algorithm to semantic algorithm, it is important to consider and incorporate user sentiment within pay-per-click…
Enhanced pay-per-click sitelink extensions offer advertisers additional exposure by incorporating expanded copy on sitelinks and aim to prompt higher click-through-rates…
Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in…
Article explores why it is important to bid on your own brand name for PPC campaigns in 2012. It is…
Events and Holiday PPC Campaigns – capitalize on what’s happening in your local market to drive traffic to your website…
Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been…
Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of…
Conversion is more important than clicks when drawing conclusions about the paid search campaigns.
Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the…
Great session and panel presented few common myths on ppc and right strategy. Topics included commen concerns about bidding high…
Creating a Landing Page specifically catered to PPC traffic is an absolute must for online advertisers. In this article, we…