SES San Francisco: Semantic Search – Increase Engagement & Freshen Your Content with Schemas & CMSs

Event: SES San Francisco 2012

Session: Semantic Search: Increase Engagement & Freshen Your Content with Schemas & CMSs

Date: Wednesday, August 15^th 2012

Time:  2:45 PM – 3:45 PM

Location:
Moscone West
4th St & Howard St
San Francisco, CA

Topics Covered: 
Google is making a big move toward semantic search results. This timely session will explore:

• The definition of semantic search and how semantic search affects site architecture and content.
• Reasons to use schemas and the most useful ones to deploy.
• Reasons to change the architecture of your site, and content strategy to deploy schemas and semantic search.
• Key functionalities of today’s content management systems (CMSs).
• A review of the top 10 most desired functions of CMSs including features that can help improve freshness and engagement.

You will walk away with a solid understanding of how and why to change your content, site architecture, and CMS strategy based on the latest search trends, semantic search, and schemas.

Speakers:
Benu Aggarwal, Founder & President, Milestone Internet Marketing