If increasing your hotel’s reviews online is one of your 2012 goals, we have some great tips based on multiple case studies tested on how to increase the number of reviews on Yelp, TripAdvisor, and Google Places. These are easy to make updates that can greatly improve the number of reviews you receive on these important channels.
Why is this goal important you may ask? According to research by the Opinion Research Corporation (ORC), 80% of travelers perform research prior to booking, while 84% of Americans say that their buying decisions are highly influenced by online reviews. Also, the number of reviews you have on Google Places, the rating, and frequency of those reviews are correlated with the visibility of your listing according to research and local search ranking factors. http://www.davidmihm.com/local-search-ranking-factors.shtml
Below are a few tips on how to encourage and increase reviews and some great results we have found by testing this opportunity:
We’ve seen great results for clients for which we’ve added a reviews page linking to their guest reviews profiles on Google My Business, Tripadvisor, and Yelp. We also made sure that the hotel encourages their guests to leave reviews on these channels by providing them with the direct URL to the reviews landing page on the hotel’s website printed on their receipts.
Results:
Key Takeaways from this study – Adding a call to action for reviews can:
If you are looking for additional ideas, below are a few great articles on encouraging reviews and review management:
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