10 Things to Supercharge your SEM Campaigns

10 Things to Supercharge your SEM Campaigns

Speakers: Michael Mothner, Founder & CEO of WPromote Inc. and Michael Stone, Vice President, Sales & Strategy of WPromote Inc.

Michael Mothner and Michael Stone of WPromote provide invaluable advice on how to supercharge our SEM campaigns. Here are some of the highlights:

Creating Amazing SEO Content:

Content Ideas:
- Create a blog and host it on your domain so you gain relevancy
- Add a forum to your website – this is a great way to encourage customer/client interaction
- Always try for 300 words per article
- Blogging Tips:
  - Submit to blog directories
  - Create an editorial calendar for posts
  - Encourage employees to add to the blog – create a blog rotation
  - Reach out to Guest bloggers
  - Tag content for search engines

Be Timely, Seasonal and Hip!

Change your website messaging as the seasons change
Add a snowman, jingle bells, etc. and remember! Not everything is going to seem rational or logical but it will increase conversions

Social Tools & Widgets on Websites:

Social media widgets show that you are relevant and current, but you don’t want to distract your customers by giving them too many options to leave your site
Encourage interaction and keep it interesting
Craft your message per the keyword the user searches

Learning to think outside the box is crucial to a successful SEM campaign.

Contributed by Kate Rasmussen, Milestone Internet Marketing, Inc.

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