Webinar Recap: How to Maximize Business Returns During the Upcoming Holiday Season

In the session, Tushar Prabhu and Alyssa DeClement explored how hotels can unlock greater holiday season revenue by strengthening their digital presence. They highlighted strategies to optimize websites, leverage conversational AI, enhance content, and improve local visibility helping hotels connect with guests across multiple channels. The discussion emphasized practical ways to drive more direct bookings and maximize results during the most competitive time of year.

Key takeaways:

• Holiday demand is on the rise but the growth of LLMs for research could mean that this demand is not reflected in your traffic data
• An omnichannel approach is needed to maximize business
• Rankings and traffic won’t be performance indicators moving forward LLM visibility and Conversions will
• The future of the web will be agentic and travelers will expect agentic and personalized experiences on all sites they visit