Tips for Increasing Guest Reviews for Your Hotel

14 years ago

Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer…

Google rolls out semantic understanding to search results

14 years ago

A recent article in the Wall Street Journal announced Google’s new “semantic search”, which will better assess the context of…

How Personas Help Understand Search Intent

14 years ago

At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together…

Industrial Strength SEO & Analytics Power Tools

14 years ago

There are a wide variety of strong SEO tools currently available on the market, and while it is impossible to…

What Can I Do to Improve the Performance of My PPC Campaigns?

14 years ago

What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies…

Schema.org & Meta Tagging Best Practices

14 years ago

Panelists discuss rel=author tag and its implementation across wide array of sites. With HTML5 semantic web is now a reality…

Explicit Annotations for Multi-Language Sites

14 years ago

Maile Ohye with Google helped us better understand when and how to use explicit annotations during the “Real Answers for…

Retargeting & Remarketing: The New Behavioral Ads

14 years ago

The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and…

Leveraging Social Media For Your Hotel

14 years ago

The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes…

WiFi and Operating System Targeting Gives a Boost to Mobile PPC

14 years ago

Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in…