Confused on when to use hreflang or canonical tags?
Maile Ohye with Google helped us better understand when and how to use rel=”alternate” hreflang tag along with canonical URL’s during the “Real Answers for Technical SEO” session at SMX West 2012. This may get a bit technical, but stay with me.
When launching multi-language pages or sites, it’s important to tag the different versions in order to get the relevant language in front of your target audience. By not applying the correct explicit annotations to the pages, you may be causing duplicate content issues as well as confusion in the SERP’s for the end user (displaying a multiple URL’s for specific languages, .es, .en, etc.)
If you are localizing template pages into other languages but leaving the main content of the page the same, you will need to do the following:
The display results should look like below:
For those of you that are building completely separate sites with original content in the local language, you should still implement the rel=”alternate” tag without the canonical URL (since there really isn’t duplicate content/pages.)
By doing the above, you stand to gain the following:
Speakers:
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Contributed by Zulema Romero, Director of Client Services
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