Webinar Recap: Financial Services and Bank Marketing in a Pandemic with US Bank and Wells Fargo

 

 

 

In this webinar, we covered a fresh new point of view on the centrality of Google in digital marketing, how two Fortune 500 banks are leading digital transformation in the middle of a pandemic, including a deep dive into omnichannel best practices and content marketing strategy.

Key takeways included:

  • Google is the home page of all your home pages, get it right with schemas, AMP, speed, experience, crawlability, and visibility​
  • Crisis has accelerated digital transformation and progress​
  • Consumers want to hear what brands are doing to support their customers and community and appreciate advertising around this messaging​
  • You can manage and enhance your brand even in a crisis if you focus on your consumer behavior and connect the dots between channels, content, and consumer
  • ​Drive continued digital engagement​ and make sure you leverage the benefits of omnichannel marketing

Listen to the recap and download slides

Gaurav Varma

Recent Posts

Webinar: Decoding Hospitality Digital Marketing in the AI Era and What to Budget for in 2026

The digital marketing landscape is undergoing one of its biggest transformations in decades. Travelers are…

2 days ago

How AI and Local SEO Are Transforming Digital Visibility, Guest Experience, and ROI in Hospitality

In today’s hypercompetitive hospitality landscape, digital visibility is no longer a luxury, it’s a lifeline.…

2 weeks ago

AI and Local Search 2025: Navigating the New Rules of Visibility in Financial Services

In today’s rapidly evolving financial landscape, digital visibility is critical to attracting and retaining customers.…

2 weeks ago

Webinar Recap: Future-Proof Your Search Strategy – From SEO to GEO for the AI Era

In the recent session, our experts Benu Aggarwal, Elmer Boutin, Bill Hunt, and Vikas Sheth…

3 weeks ago

Overarching Key Takeaway from the Google I/O 2025 Keynote

The central announcement from Sundar Pichai and Liz Reid at today's Google I/O 2025 keynote…

2 months ago

Content Marketing for Hotels: A Strategic Plan

How do you make your content "king"? Learn how Milestone crafts content for high engagement…

2 months ago