Using the Right Format For Your Web Images

It seems to be an uphill battle to secure quality web images that are clear, but not too large. Here are few tips you might want to remember when securing pictures for the Web.


72 DPI, 5×7 – Currently, images on the web are divided into several image formats: GIF, JPEG, and PNG. Images created for print usually have a DPI (Dot per Inch) resolution of 300 and higher. Computer monitors can only display 72 pixels per inch, so setting the DPI of your web images higher than 72 will only waste file space. When you are scanning in images or making your images web ready, remember to set the image resolution at 72 DPI, 5×7.

JPEGs V. GIFs – As a standard practice, you should save your photographic images as JPEGs and save your graphical images such as charts and diagrams (using 256 colors or less) as GIFs if they are to be used for the web. Therefore, images of your hotel or property can be saved as a JPEG and illustrations of your hotel meeting room can be saved as a GIF.

Hotel & Destination Photos – Always select photographs that appeal to your target audience – the group for which your website message is designed. Providing hotel and destination photos of high clarity can vastly help in conveying the right message and picture to your potential guests. For example, if your hotel is in Tennessee and the closest attraction is a casino, you want your site to visually portray a nightlife theme, not a country theme. Selecting appropriate photos of good quality is super critical.

Proper Copyright – Make sure to secure and use only copyrighted images. If you are using destination specific images, you might want to secure a copyright from your local CVB or stock photography sites. It is also advisable that if you use a photographer that specializes in architecture photography, you get the rights to use these images for both the web and print.

Gaurav Varma

Recent Posts

Webinar: Decoding Hospitality Digital Marketing in the AI Era and What to Budget for in 2026

The digital marketing landscape is undergoing one of its biggest transformations in decades. Travelers are…

3 days ago

How AI and Local SEO Are Transforming Digital Visibility, Guest Experience, and ROI in Hospitality

In today’s hypercompetitive hospitality landscape, digital visibility is no longer a luxury, it’s a lifeline.…

2 weeks ago

AI and Local Search 2025: Navigating the New Rules of Visibility in Financial Services

In today’s rapidly evolving financial landscape, digital visibility is critical to attracting and retaining customers.…

2 weeks ago

Webinar Recap: Future-Proof Your Search Strategy – From SEO to GEO for the AI Era

In the recent session, our experts Benu Aggarwal, Elmer Boutin, Bill Hunt, and Vikas Sheth…

3 weeks ago

Overarching Key Takeaway from the Google I/O 2025 Keynote

The central announcement from Sundar Pichai and Liz Reid at today's Google I/O 2025 keynote…

2 months ago

Content Marketing for Hotels: A Strategic Plan

How do you make your content "king"? Learn how Milestone crafts content for high engagement…

3 months ago