Holiday Inn Chicago Mart Plaza in River North is a full-service property offering 521 newly redesigned, upscale guestrooms and suites highlighting premium views of the Chicago skyline. The property was in need of a website that, not only showcased the hotel’s upscale accommodations, but also performed well on search engines in order to drive more online traffic and revenue for the property.
The property worked closely with Milestone Inc to update the hotel’s online performance by designing and developing a technology-driven, content optimized hotel website following the latest search engine optimization and social guidelines. The website was developed with several goals in mind, including optimizing the site for search, mobile, social media, and conversion. Milestone’s strategy includes the following steps:
Since the new site went live in early February 2014, the website has seen the following results (Feb – April 2014 vs 2013):
To learn more about Milestone’s award-winning marketing for hospitality and tourism brands contact us at sales@milestoneinternet.com.
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