Categories: Speaking Our Minds

SES San Francisco: Semantic Search – Increase Engagement & Freshen Your Content with Schemas & CMSs

Event: SES San Francisco 2012

Session: Semantic Search: Increase Engagement & Freshen Your Content with Schemas & CMSs

Date: Wednesday, August 15th 2012

Time:  2:45 PM – 3:45 PM

Location:
Moscone West
4th St & Howard St
San Francisco, CA

Topics Covered: 
Google is making a big move toward semantic search results. This timely session will explore:

  • The definition of semantic search and how semantic search affects site architecture and content.
  • Reasons to use schemas and the most useful ones to deploy.
  • Reasons to change the architecture of your site, and content strategy to deploy schemas and semantic search.
  • Key functionalities of today’s content management systems (CMSs).
  • A review of the top 10 most desired functions of CMSs including features that can help improve freshness and engagement.

You will walk away with a solid understanding of how and why to change your content, site architecture, and CMS strategy based on the latest search trends, semantic search, and schemas.

Speakers:
Benu Aggarwal, Founder & President, Milestone Internet Marketing

SEO SEO

Recent Posts

Webinar: Decoding Hospitality Digital Marketing in the AI Era and What to Budget for in 2026

The digital marketing landscape is undergoing one of its biggest transformations in decades. Travelers are…

3 days ago

How AI and Local SEO Are Transforming Digital Visibility, Guest Experience, and ROI in Hospitality

In today’s hypercompetitive hospitality landscape, digital visibility is no longer a luxury, it’s a lifeline.…

2 weeks ago

AI and Local Search 2025: Navigating the New Rules of Visibility in Financial Services

In today’s rapidly evolving financial landscape, digital visibility is critical to attracting and retaining customers.…

2 weeks ago

Webinar Recap: Future-Proof Your Search Strategy – From SEO to GEO for the AI Era

In the recent session, our experts Benu Aggarwal, Elmer Boutin, Bill Hunt, and Vikas Sheth…

3 weeks ago

Overarching Key Takeaway from the Google I/O 2025 Keynote

The central announcement from Sundar Pichai and Liz Reid at today's Google I/O 2025 keynote…

2 months ago

Content Marketing for Hotels: A Strategic Plan

How do you make your content "king"? Learn how Milestone crafts content for high engagement…

3 months ago