Webinar Recap: AI and Local Search 2025 – Navigating the New Rules of Visibility and ROI

In the recent session, our experts Benu Aggarwal, Elmer Boutin, and Brett Dugan talked about how AI-driven search and personalization are changing local visibility and ROI. They explained how discovery is evolving on platforms like ChatGPT, Gemini, and AI Overviews, and shared tips on how to adjust your content for an AI-first world. They also discussed how to prepare your local search strategy to improve business performance in 2025 and beyond.

Key takeaways:

  • AI is native across all touchpoints and all Google products.
  • AI mode brings multimodal agentic capabilities that can do bookings, impacting traffic even more.
  • Search is now personal, proactive, and powerful – and you should be too!
  • Technical health of your site is critical to discovery.
  • Structured data and real-time indexing will be crucial for visibility in AI-powered search – both organic and paid.
  • Organic and paid is no longer silos. Should work together based on intent.

You can download the deck and watch the recap:

Venkateswara Reddy Valluri

Recent Posts

Overarching Key Takeaway from the Google I/O 2025 Keynote

The central announcement from Sundar Pichai and Liz Reid at today's Google I/O 2025 keynote…

1 month ago

Content Marketing for Hotels: A Strategic Plan

How do you make your content "king"? Learn how Milestone crafts content for high engagement…

1 month ago

Why Your CMS and DAM Need a Multi-CDN Strategy—Now More Than Ever

Imagine you're launching a major campaign. Traffic surges. Engagement spikes. Everything’s on track—until your CDN…

3 months ago

Milestone Inc is Now Great Place To Work Certified

We are thrilled to announce that Milestone Internet Marketing Private Limited has successfully completed the…

4 months ago

Webinar Recap: Getting Your Financial Services Content Indexed on AI Engines

In the recent session, Anil Aggarwal (Milestone Inc.) and John Ditto (U.S. Bank) explored the…

4 months ago

Webinar Recap: AI-Powered Digital Strategies to Boost Restaurant Bookings in 2025

During this session, our experts—Ray Gallagher, Aparna Iyer, and Craig Carbonniere—discussed key AI and search…

5 months ago