In the recent session, our experts Benu Aggarwal, Elmer Boutin, and Brett Dugan talked about how AI-driven search and personalization are changing local visibility and ROI. They explained how discovery is evolving on platforms like ChatGPT, Gemini, and AI Overviews, and shared tips on how to adjust your content for an AI-first world. They also discussed how to prepare your local search strategy to improve business performance in 2025 and beyond.
Key takeaways:
You can download the deck and watch the recap:
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