Measure, measure, measure.
Milestone Inc. recently published a new white paper – Maximize the Impact of Your Digital Marketing with Better Insights. Focused on ensuring a company’s digital marketing spend is applied effectively and correctly, the white paper tells business owners:
- Why it’s critical to understand what your consumer is doing
- Why you must understand how your consumer is finding you and completing transactions
“At the heart of digital marketing, we still have a fundamental concern,” said Walter Paliska, VP of Marketing for Milestone, “marketers struggle every day with understanding what’s working and what needs to be adjusted. Providing insights into solving that problem is the focus of this whitepaper,” continued Mr. Paliska.
Forrester Research has estimated that by 2021, businesses will spend nearly $120 Billion on digital marketing; including website, search, display advertising, online video, email marketing and more. In order to optimize spend and stay ahead of the competition, measuring the effectiveness of digital marketing efforts has become a critical component of the modern marketer’s arsenal of tools.
The white paper is available here and can be downloaded for free.
For more information about Milestone Insights, visit Milestone at www.MilestoneInternet.com/products/insights or call us at 408-492-9055.