Santa Clara, CA – Milestone Internet Marketing, Inc., a full-service Internet marketing company for the lodging industry, announced today that it further enhanced its certifications by becoming a Google Adwords Qualified Company and also receiving Google Analytics Qualified certifications for more employees. These certifications enable Milestone to offer the highest levels of expertise and sophistication to our customers when it comes to paid search and analysis of search traffic and results, while at the same time continuing to invest in education of its employees. In order to become a Google Certified Company, several Milestone employees had to go through extensive training followed by a challenging and comprehensive written exam delivered by Google. By adding to the already large pool of employees who have Google Adwords certification, Milestone is ensuring that it continues to offer the best in class paid advertising strategies and drive higher returns for our clients.
Google Adwords is one of the largest pay per click marketing channels for businesses where website owners can create and run ads for their company quickly and simply. However, running an effective PPC (pay-per-click) campaign involves many aspects including constant monitoring and modification, testing, and analysis of the PPC campaign and its results. As a Google Adwords Qualified / Certified Company, Milestone has proven that it has the knowledge, experience, and expertise to achieve results for its clients.
Google Analytics is a web analytics tool that allows website owners to track how visitors found their website, how they explored it, and how they can enhance their visitors’ experience. With this tool, website owners can create a more effective website, track and analyze search marketing campaigns, improve website performance, increase conversion, and drive online revenue. As a Google Analytics Certified company, Milestone demonstrates top-to-bottom expertise of Google Analytics and the ability to apply analytics data and make improvements to ongoing marketing campaigns for their travel and lodging industry clientele.