10 Things to Supercharge your SEM Campaigns

10 Things to Supercharge your SEM Campaigns

Speakers: Michael Mothner, Founder & CEO of WPromote Inc. and Michael Stone, Vice President, Sales & Strategy of WPromote Inc.

 

Michael Mothner and Michael Stone of WPromote provide invaluable advice on how to supercharge our SEM campaigns. Here are some of the highlights:

 

Creating Amazing SEO Content:

• Content Ideas:
  • Create a blog and host it on your domain so you gain relevancy
  • Add a forum to your website – this is a great way to encourage customer/client interaction
  • Always try for 300 words per article
  • Blogging Tips:
    • Submit to blog directories
    • Create an editorial calendar for posts
    • Encourage employees to add to the blog – create a blog rotation
    • Reach out to Guest bloggers
    • Tag content for search engines

Be Timely, Seasonal and Hip!

• Change your website messaging as the seasons change
• Add a snowman, jingle bells, etc. and remember! Not everything is going to seem rational or logical but it will increase conversions

Social Tools & Widgets on Websites:

• Social media widgets show that you are relevant and current, but you don’t want to distract your customers by giving them too many options to leave your site
• Encourage interaction and keep it interesting
• Craft your message per the keyword the user searches

Learning to think outside the box is crucial to a successful SEM campaign.

Contributed by Kate Rasmussen, Milestone Internet Marketing, Inc.