Gaurav Varma

Overarching Key Takeaway from the Google I/O 2025 Keynote

The central announcement from Sundar Pichai and Liz Reid at today's Google I/O 2025 keynote signals the most sweeping transformation of…

9 months ago

Trends in Local Marketing for 2023, Milestone Webinar Recap

Renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for…

3 years ago

US Hotels Eclipse 2019 Occupancy Rates

In one important way, the US hotel industry has put the pandemic in the rearview mirror with mid-December room occupany…

3 years ago

How to Track and Measure Schema Markup Impact

More than half of sites Milestone tested showed some schema markup. But as you talk to SEOs and read on…

3 years ago

How to Scale Your Enterprise SEO with Schemas and FAQs

Drive value by enabling schemas and FAQs across your digital properties  Schemas, FAQs, and entity search optimization strategies can significantly…

3 years ago

SEO-First CMS: What Are the Key Challenges?

Milestone founder and President Benu Aggarwal will be speaking on this topic at SMX Next on November 16. Get some…

3 years ago

Milestone Sweeping the 2022 Search Awards Programs: US Search, Search Engine Land, CMSWire Impact, and HSMAI Adrians

Last week Milestone won 2 Search Engine Land awards or Landys for Commerce and Local results with their customers Sun…

3 years ago

What Is the Spatial Web and How Will Businesses Use It?

By Erik Newton, VP of Marketing at Milestone Inc. The spatial web is a digital environment that will start to…

3 years ago

Understanding the Helpful Content Update. Are You and Your Content Helpful?

By Erik Newton, VP of Marketing, Milestone Inc. If you are just asking yourself this question now, the answer may…

3 years ago

Is Your SEO Going Down?

By Erik Newton, VP of Marketing Read on to find out what may have happened to your traffic and what…

3 years ago

21 Amazing SEO, Local, and Site Facts and Data You Need to Know

Milestone Inc. has compiled the following key stats and facts to help you make sense of your site and data…

4 years ago

Guide to Organic and Paid Influencer Marketing

Have you ever made a purchase based on someone’s recommendation? You trusted them because they were an expert, a friend,…

4 years ago

Guide to LinkedIn Organic and Paid Marketing

LinkedIn is a valuable part of a company’s owned media strategy. The professional social network is one that will not…

4 years ago

How to Staff and Structure a Successful Marketing Organization

Marketing focuses on 3 primary things: 1) customer acquisition, 2) customer engagement and renewal, and 3) employee acquisition and retention.…

4 years ago

2022: The Year of Hybrid Experience & What it Means for Customers

Hybrid experiences will be prevalent in 2022 for both employees and consumers, presenting incredible opportunities for growth for the businesses…

4 years ago

How to Do an SEO Audit

An SEO audit will help you establish a baseline of performance from which to start analyzing and measuring. The very…

4 years ago

Guide to Link Building and Authority Building

Google wants to make sure that the websites they offer to their customers answer their questions and fulfill their needs.…

4 years ago

Breaking the Bias on International Women’s Day 2022

March 8th is celebrated as International Women’s Day 2022, and we are coming together to join this movement and imagine…

4 years ago

Milestone Wins 6 Top Prizes at 2021 Adrian Awards

We’re proud to announce that in 2021 we won a total of 6 prestigious Adrian awards, including a President's (Platinum)…

4 years ago

Guide to Paid Media

Paid media can be an effective way to increase traffic and revenue. There are 10 primary paid channels to choose…

4 years ago

Guide to Social Media Marketing

Recent trends in social media usage have evolved more than ever and it is evident that social media will be…

4 years ago

Guide to Content Marketing

Content marketing is a potent marketing technique for engaging audiences and generating sales. The important thing to remember is that…

4 years ago

New Research Shows SERP Rich Media Features Vary by Industry

Rich media and rich results in the SERPs are significant entities and points of entry for discovery in the customer…

4 years ago

Top Local SEO Strategies for 2023

Think of the last time you made a search on Google for information on a service or a product. You…

4 years ago

Benu Aggarwal a Featured Speaker at SMX November 9th and 10th

Milestone founder and President Benu Aggarwal will lead a session on why Entity Search Is Your Competitive Advantage. She will…

4 years ago

Why FAQs Should Be An Integral Part of Your SEO Strategy

If FAQs are not yet an integral part of your marketing and SEO strategy, they need to be. When we…

4 years ago

Winning With Wedding Questions & Answers

One of our Florida hotel clients needed help getting more RFPs from wedding planners and couples. Knowing that FAQs are…

4 years ago

Growth Mindset Interview with Benu Aggarwal

Growth mindset Find out how the book Mindset by Carol Dweck has helped shape Founder & President of Milestone, Inc.,…

4 years ago

Organic Search and Local Drive 69% of Digital Traffic

Local Makes Up More than 1/3 of Organic Search for Location-Based Businesses No matter what business you are in the…

5 years ago

Engage 2021: The Countdown to Digital Breakthrough

The industry-leading online marketer's conference is right around the corner. On September 14 and 15, 2021 we will gather virtually…

5 years ago