Google rolls out semantic understanding to search results

A recent article in the Wall Street Journal announced Google’s new “semantic search”, which will better assess the context of…

13 years ago

How Personas Help Understand Search Intent

At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together…

13 years ago

Industrial Strength SEO & Analytics Power Tools

There are a wide variety of strong SEO tools currently available on the market, and while it is impossible to…

13 years ago

What Can I Do to Improve the Performance of My PPC Campaigns?

What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies…

13 years ago

Schema.org & Meta Tagging Best Practices

Panelists discuss rel=author tag and its implementation across wide array of sites. With HTML5 semantic web is now a reality…

13 years ago

Explicit Annotations for Multi-Language Sites

Maile Ohye with Google helped us better understand when and how to use explicit annotations during the “Real Answers for…

13 years ago

Retargeting & Remarketing: The New Behavioral Ads

The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and…

13 years ago

Leveraging Social Media For Your Hotel

The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes…

13 years ago

WiFi and Operating System Targeting Gives a Boost to Mobile PPC

Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in…

13 years ago

Why You Should Bid on Your Brand Name

Article explores why it is important to bid on your own brand name for PPC campaigns in 2012. It is…

13 years ago