With Google’s latest algorithm update known as their “farmer”or “panda” update being rolled out at the end of February, a lot of “low” content and “shallow” content sites were targeted and penalized. This strengthens the importance of having fresh, original and high quality content for your website. Using crowd-sourced content for your site can reduce the value to your users and end up resulting in penalties by search engines.
In order for any site to get better responses, we should shoot for better quality, use social media to create a trust factor (by increasing Facebook “Likes”), and focus on the quality versus quantity ratios. Tightening editorial focus and keeping the content of the site clean, updated and fresh is quintessential for a site to perform well today.