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Social Media Strategies for the Lodging Industry – an educational session

Event: HITEC

Date: Tuesday, June 21

Time: 2:15 pm – 2:45 pm

Location:
HITEC 2011 Exhibit Hall
Austin Convention Center

Session: Integrating Social Media with Your Internet Marketing Strategy to Maximize Online Presence

Session Description: In this educational session, attendees will learn how to successfully implement social media with their SEO strategies, how to measure social media performance, and review some of the most successful and proven tactics for engaging customers on channels where they spend time and perform travel research.

Learning Objectives:

  • Website optimization
  • Organic, local, and paid search promotion
  • Major drivers of social media
  • Why hotels should be engaged in the major social media channels
  • Incorporating social media elements onto your hotel’s official website
  • Tips for managing several of the most relevant social media sites
  • Social media monitoring – eBuzz Connect 2.0
  • Understanding the most critical metrics for measuring the success of your promotion efforts

Speakers: Anil Aggarwal, CEO, Milestone Internet Marketing, Inc.

Registration Info: http://www.hftp.org/Pages/Events/HITEC.aspx

Milestone is proud to announce the launch of eBuzz Connect 2.0 – reviews and social media monitoring for hotels at HITEC. The press conference is scheduled for Tuesday, June 21st at 3:45 PM in booth #312.

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