Tag Cloud - search engine optimization (SEO)

How to Increase Pages Per Visit and Dwell Time | How to Decrease Bounce Rate | Conversion Rate Optimization No two websites are the same; yet there are aspects every brand should convey through their website such as value, a message, the product or service on offer, and a call-to-action (CTA). And, it’s important to […]

Define Your Online Marketing Strategy If you want to secure your share of the lucrative online marketplace, think about all the steps you will take to target Leisure, Corporate, and Group markets for your lodging or resort. Then, create a well-defined e-commerce market plan by clearly identifying the tools that people use to find and […]

The sitemap is part of technical SEO and an essential for the success of any search engine optimization campaign. The general rule to follow for an internal linking structure is making sure that all pages are no more than two links away. In other words, a user can navigate to any given page on my […]

Want to secure a higher ranking for your website on search engines? Here are Milestone’s latest tips that really get the job done! Nurture existing authority – If you need to do some work on your site, do not automatically delete old pages or get a new domain. Any authority built into that page or […]

The introduction and then rapid adoption of the smartphone has revolutionized mobile phone usage and how people engage with the web. There are over 3 billion smartphone users in the world today, with the United States ranking in the top three.  This transformation has become so complete that since 2015, more users have made searches […]

With our love for innovation, Milestone seeks to bring in new and robust technologies such as near-field communication (NFC) to their customers and provide a cutting-edge service in the internet marketing industry and beyond.

What are the top ten things hotel marketers need to focus on to get digital traffic and booking right? 1. Online Inventory Make sure you have sufficient inventory allocated for all sales channels, especially on your site. Your independent and brand.com website is the most cost efficient tool for a hotel to receive reservations, as […]

One of the best ways to promote your business online, take up huge amounts of real estate on Google’s first page, and achieve your goals! Online Video is one of the fastest growing, most popular segments in terms of internet user activity. This post talks about some key strategies which should be implemented in order to get the most bang out of your online video! Many of the lessons learned where from the Video Search Optimization Session this year at Search Engine Strategies San Jose.

Title tags are a critical element in Search Engine Optimization. The following are among our recommendations for utilizing them as effectively as possible.

The three key categories of factors for improving your ranking are: content, inbound links, and on-page optimization.