Tag Cloud - pay_per_click_(PPC)

Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers experiment with Facebook ads here are some proven techniques to improve ad performance.

While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the importance of using negative keywords, and we’ll begin by listing the adverse effects of not doing so.

Whether you are working with a smaller budget or simply looking to cut down on costs, spending your PPC budget wisely is more important than ever. Instead of simply pausing your campaign or lowering your daily budget, try thinking smarter and following the tips included below to keep costs down and conversions up!

What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies to improve any PPC campaign

Is your PPC campaign growing its bottom line? Look beyond clicks and CTR to consider how your paid search campaigns can become more profitable. Two hotels provide case studies clearly demonstrating the potential in revamping a pay-per-click campaign for 2012.

Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and “coupons”. With this in mind, it is important to tailor your PPC ads to satisfy this deal-hunting market, and ensure a win/win situation for all.

Events and Holiday PPC Campaigns – capitalize on what’s happening in your local market to drive traffic to your website and increase online revenue. This article identifies when, why, and how you should run an event adgroup through your paid search campaign.

Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena. Each year, more advertisers continue to try their hand at PPC as more and more business owners realize the advantages of paid search exposure.

A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue.

Conversion is more important than clicks when drawing conclusions about the paid search campaigns.