What Recent Changes to Google Shopping Mean for Your Business
November 10, 2020 |
Google Update, Industry News
Recent data has indicated that the pandemic, and the shift it has caused towards online shopping, has accelerated ecommerce trends by about 5 years. In the second quarter...
Multi-Location Brands: Engage Your Local Consumers with Google...
November 3, 2020 |
Google Update, Industry News
If you are a local business with multiple locations, Google Posts can be a great way for you to engage your existing and potential consumers directly from the local panel on...
Milestone Reviews: The One-Stop Shop to Manage Your Reputation,...
Over the last few years, consumer reviews have become an important aspect in the customer-buying journey for businesses online. Reviews assure potential customers of the product...
Holiday Shopping with COVID Highlights Digital Transformation...
October 30, 2020 |
Industry News
When the novel coronavirus pandemic began to spread rapidly around the globe, it forced customers to change many of their shopping habits and accelerated the adoption of...
Changes to BERT and Google Search Results: How You Can Prepare
October 21, 2020 |
Google Update, Industry News
Towards the end of 2018, Google first introduced its development of BERT, an improved artificial intelligence that would help the search engine better understand and interpret...
Seizing Opportunities with the Core Vitals Update
October 8, 2020 |
SEO
When brands offer a positive user experience, they stand a better chance of engaging with customers. These customers become 67 percent more likely to buy and 74 percent more...
Understanding the Core Vitals Update
October 8, 2020 |
SEO
Over the summer, Google announced its latest impending algorithm update, known as the Core Vitals Update. Although this change will not go live until early 2021, the search engine...
Marriott’s What to Expect Content Builds Booking Confidence
September 29, 2020 |
Web Design and Promotion
Milestone is proud to be partnered with Marriott on how they are helping improve guest comfort and safety during their stay. This execution is born out of Milestone’s...
Milestone’s Core Web Vitals Solution: Is your website ready...
September 22, 2020 |
Google Update
Consumer trends on search are moving at a furious pace. Customers want to achieve their intent in a flash and business websites that don’t meet their expectation are left to...
12 Must-Haves to Ensure a Successful Digital Marketing Presence
September 17, 2020 |
Digital Marketing Ideas
For businesses to get on the right foot in 2020 with their digital marketing strategy, Milestone Inc. in association with Search Engine Journal conducted a webinar on ‘digital...