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Gaurav Varma

Google Hummingbird Update

Google Hummingbird Algorithm Update Delivers Answers to

October 16, 2013   |   Industry News
For the last couple of weeks, Google's Hummingbird update was what everyone was talking about. Still, there was a lot of confusion about how Hummingbird changed the search. There...
HSMAI Logo

HSMAI Names Milestone Internet Marketing’s CEO as One of Top...

January 28, 2013   |   Industry News
The award recognizes the “best of the best” in the hospitality, travel and tourism industries and celebrates the sales, marketing, and revenue management leaders and...

Benefits of Long Tail Keywords and a Tool That Helps

September 5, 2012   |   Web Design and Promotion
The best of the breed in the online Marketing world know the benefits of having the right keywords to drive potential traffic to their website. One of the key areas where online...
Importance of Imagery in Travel

A Picture is Worth a Thousand [Dollars?] – Importance of...

June 28, 2012   |   Getting Social
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change...
Interview with Google’s Matt Cutts

Interview with Google’s Matt Cutts – Search Trends...

November 14, 2011   |   Speaking Our Minds
At PubCon Las Vegas 2012, Benu Aggarwal caught up with Matt Cutts of the Google webspam team to get some insights into the top search opportunities for small businesses while...
Interview with Danny Sullivan

Interview with Danny Sullivan – Search Trends for 2012

November 14, 2011   |   Speaking Our Minds
Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions about some of the top search engine optimization trends in 2011 and...
Every Webmaster Should Know About Code Installation

What Every Webmaster Should Know About Code Installation

November 10, 2011   |   Web Design and Promotion
This PubCon 2011 session focused on security issues that most sites are prone to and what can web developers and web masters do to protect their site against these security...
SEO and Information Architecture

SEO and Information Architecture

November 10, 2011   |   Web Design and Promotion
This session talked about different elements you need to keep in mind when architecting your web site so that your site is search and user friendly. Architecting a web site that...
Smart Organic Keyword Research

Smart Organic Keyword Research and Selection

November 9, 2011   |   Web Design and Promotion
Keywords remain an integral part of any SEO campaign. Without the correct keyword focus, even the best optimized content and links may not lead to success. Improve your rankings...
Anatomy of a conversion path

New Google Analytics Tool: Multi Channel Funnels

A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue....