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Rich media and rich results in the SERPs are significant entities and points of entry for discovery in the customer journey. Rich media usually take more effort to create, but sites that do create it and mark it up effectively with structured data face less competition in those media categories and are able to increase […]

Think of the last time you made a search on Google for information on a service or a product. You typed out your query and the search engine delivered a local business result that displayed the description of the business, details of the service or product and finally contact numbers and even directions to the […]

By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn Milestone has picked out some top proven strategies from its hotel strategy incubator called Portfolio to help you. This article focuses on strategies hotels can work on to build business in 2022: Weddings Improve share vs. OTAs Weekends and staycations Corporate meetings […]

In the webinar, Michalla Mannino SEO Specialist at ABT electronics, Milestone Solutions Manager Brett Dugan and Milestone VP of Marketing Erik Newton discussed the latest critical role FAQs play in content marketing and discovery. They discussed: Why FAQs should be part of your content strategy What type of content to create and deploy How to research topics […]

In the meeting, hotel veteran Tammie Carlisle and marketer Erik Newton of Milestone have shared the latest data and some very specific recommendations of how you can capture as much of the 2022 and 2023 weddings bookings as possible.Key topics in this recap video: Wedding market data summary and statisticsMilestone research on digital RFPs for […]

Weddings have started to rebound from the disruption in 2020 and 2021. It is a great opportunity to scale your marketing and create new packages for all sizes and budgets to capture the needs of your community. Milestone has compiled research on how the virus impacted weddings and events and what the trend looks like […]