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Webinar: Why Entity Search Can Be Your Competitive Advantage in 2021

Apr 27, 2021   |   Webinar
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Why Entity Search Can Be Your Competitive Advantage in 2021

The primary goal for marketing executives is to generate measurable results and establish a solid digital presence. Zero-click and entity search offers immense opportunity to brands to build robust presence along with establishing the right criteria to measure success. In this webinar, we will share how entity search, schema gaps, and intent queries give marketers direction to create robust content, the right site architecture and the right entities for any domain. We will share a 7-step process to help you improve share of visibility, leads, and connect the dots between entity search and an amazing user experience.

This webinar will cover how to:

  • Why entity-first strategy is critical today
  • What steps we can take to integrate all the teams within the organization to accomplish best results
  • How to roll out entity search for global sites – weekly, monthly, and quarterly process to gain maximum visibility
  • Realize the potential value of entity search / share of visibility
  • Track and measure entity strength and results
  • Allocate value to impressions and visibility
  • Optimize for discovery and experience
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