Categories: Covid19Webinar

Webinar Video: Covid-19 CRG Local Search

In this webinar, Milestone experts presented the Covid-19 Crisis-Recovery-Growth local search strategy, including key priorities, case studies, and tactics for search marketers to use as they manage the impact of the Covid-19 pandemic during April, May, June, and July, and then pave a road to recovery.

Key takeaways to manage the crisis and recovery phases:

  • Update business listings – Hours, description, Google Posts (Apple, Yelp, Bing, verticals)
  • Engage with your customers – Covid-19 banner, content, FAQs, email communication, flexible policies, Gift cards/offers
  • Adapt to new behavior – Online, mobile, and no-touch
  • Create virtual events to engage with your target audience
  • Leverage Covid-19 schemas – Use special announcement schemas
  • Re-evaluate ad campaign – Allocate budget for segments where it make sense

Gaurav Varma

Recent Posts

Overarching Key Takeaway from the Google I/O 2025 Keynote

The central announcement from Sundar Pichai and Liz Reid at today's Google I/O 2025 keynote…

2 weeks ago

Content Marketing for Hotels: A Strategic Plan

How do you make your content "king"? Learn how Milestone crafts content for high engagement…

2 weeks ago

Webinar: AI and Local Search 2025 – Navigating the New Rules of Visibility and ROI

Join Milestone’s Founder, Benu Aggarwal; Head of SEO, Elmer Boutin; and Brett Dugan, Strategic Manager…

2 weeks ago

Why Your CMS and DAM Need a Multi-CDN Strategy—Now More Than Ever

Imagine you're launching a major campaign. Traffic surges. Engagement spikes. Everything’s on track—until your CDN…

2 months ago

Milestone Inc is Now Great Place To Work Certified

We are thrilled to announce that Milestone Internet Marketing Private Limited has successfully completed the…

3 months ago

Webinar Recap: Getting Your Financial Services Content Indexed on AI Engines

In the recent session, Anil Aggarwal (Milestone Inc.) and John Ditto (U.S. Bank) explored the…

3 months ago