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Digital Marketing and Conversion with Travel Channels

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Distribution Channel Revenue Management (Travel Sites, GDS) The internet is continuing to be the most critical sales and revenue channel for hotels and the lodging industry. Some 60% of Web-surfers shopped for travel services on the internet in the first six months of 2004 as per Nelson/Net ratings. Travel sites have become the most widely utilized online channels for booking travel, lodging, and complete vacation packages for millions of traveler around the globe.

According to Media Metrix, in any given month, one in four Web users visit a travel site, such as Expedia and Travelocity, to search for information, find the lowest rates, reserve rooms, trips, airline tickets and all-inclusive travel packages.

As the lodging and hospitality industry recognizes the significance of travel sites for hotel exposure and representation, hotels must seize and capture every opportunity to maximize their presence and position on the major travel sites to stay competitive and effective in this online market. Please review flowchart above showcasing how distribution channels work.

Milestone Distribution Channel Services

While your hotel’s website is a primary vehicle for online sales and marketing, the role of intermediary travel sites is crucial if you want to remain competitive. It is essential that every travel site that includes your hotel reflects your property accurately. Milestone will set up the distribution channels for your property and create compelling content and information that potential guests are searching for.

Distribution Channel Revenue Management Consulting
Online distribution channels are creating a paradigm shift on the internet which is radically changing the competitive landscape for hotels and lodging properties. In order for the hotel to harness the power of the internet, it is critical for hotels and lodgings to adapt to the changing environment and determine how they will best compete in the new world.

As a first step, we understand the hotel’s current revenue, client profile and the sales channel strategy. We will analyze a hotel’s booking patterns and revenue profile and based on these factors, we provide strategic advice to our clients on how to maximize the RevPAR for properties while still maintaining high ADRs and compettive positioning. We will provide strategies for you to compete when it comes to reservations and bookings on these distribution channels.

Our unique differentiation comes from our understanding of how the GDS and travel sites work and the consumer behavior for booking a hotel while surfing the travelsite. We will help you dominate these channels to maximize your hotel’s online presence and revenues.

Distribution Channel Set-up
While there are hundreds of 3rd party distribution channel sites available on the internet, Milestone focuses only on the premium sites that carry most of the traffic such as Expedia,, Traveloctity, Orbitz, Hotwire, Priceline, etc., so that our clients can get the most Return on Investment for their Distribution Channel Strategy.

Milestone sets up the contracts and provides the distribution channel website with relevant information about the hotels that results in maximum conversion. We ensure that your hotels are aesthetically and effectively represented on global distribution systems (GDS) and travel sites, two critical intermediaries between your hotels and your guests.

Distribution Channel Ongoing Management
Milestone will work with the targeted Distribution Channels on a regular basis to ensure that your hotel is positioned and priced correctly on all major online travel or destination sites to acheive maximum exposure, effective visibility and an ongoing revenue stream. We will inform you with periodic recommendations and information about promotional opportunities on these channels.

Distribution Channel Competitive Pricing Shopping Service
Milestone will provide your hosptality business with the competitive pricing service from different distribution channels. For a very nominal fee, we provide your hotel/lodging with a report that showcases the prices for multiple competitors of the property on different distribution channels. Reports are delivered on a periodic basis depending on the plans selected by the client.

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