This session at PubCon 2009 focused on the overall social marketing playing field, covering some of the challenges companies face with social media marketing. The presenters covered some great strategies for making the most of social media marketing.
Jennifer Laycock was up first with her presentation cleverly titled – “Social Media “Dating” for Marketers”. She has a good point with the overall theme of her presentation. Social Media is all about relationships, so companies shouldn’t treat it as a typical advertising channel.
Dan Zarrella – Viral Marketing Scientist at Hubspot
Dan covered some great statistics to give you insight on how to most effectively use social media for marketing, specifically on Twitter.
Dan Zarella speaking at PubCon 2009
Rand Fishkin – CEO & Co-Founder of SEOmoz
Rand gave a great impromptu presentation, speaking about strategies for building communities on your own website.
In conclusion, social media has the potential to hugely impact any brand or company’s bottom line. As customers are increasingly turning to their online social networks to research potential purchases, companies should also be making use of social networks to influence those conversations.
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