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Driving Revenue through Search Marketing Fundamentals

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Search Marketing Fundamentals

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The best way to drive revenue to your website is to increase qualified traffic. That sounds easy enough, right?

You just need to run PPC campaigns, consistently post and optimize your content on social channels like Twitter and Facebook, upload keyword rich videos on YouTube, upload keyword optimized images on Flickr, acquire back links, do competitive analysis on your top performing keywords and on and on…

With all these strategies…where do you begin?

Begin with the fundamentals and ‘don’t put the cart before the horse’. Before moving on to more advanced SEO strategies, make sure that you’ve covered all the ‘Whole Page’ optimization available.

Here are 5 simple techniques that you can implement on your website that will greatly improve how your website is seen by search engines like Google. Ensuring that the keyword phrases you want to rank for are properly optimized.

1)     On-Page or ‘Whole Page’

  1. URL
  2. Title
  3. Meta Data

2)     Title Tags

  1. URL extensions relevant to the page

3)     Image Optimization

  1. Alt tags
  2. Image file name

4)     Content

  1. Update with fresh content

5)     Internal Anchor Links

  1. Link ‘related’ keyword phrases with anchor text

I know this may seem basic to many, but these fundamentals are often overlooked.  In order for your advanced strategies to truly be powerful, we must ensure that our ‘house’ or website is in order.

These items are extremely important in how your website communicates it’s value and relevance to major search engines like Google.

Take some time to focus on improving these simple items and you may be surprised at the results.

Contributed by John Pol, eStrategist

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