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Web Design and Promotion

The Importance of a Sitemap

November 12, 2007   |   Web Design and Promotion
The Sitemap is essential for the success of any Search Engine Optimization campaign. The general rule to follow for an internal linking structure is making sure that all pages are...
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Microsoft Launching Webmaster Portal

November 12, 2007   |   Web Design and Promotion
We are all familiar with the Google Webmaster and Yahoo Site Explorer tools. These tools provide webmasters a great deal of insight into the performance of a site by providing...
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GM’s Top 10 eCommerce Budget Items

November 12, 2007   |   Web Design and Promotion
Search Engine Friendly Design with Conversion Elements Search Engine Optimized Content and Meta-tags (both Brand Website and Independent Website if applicable) Lodging Directory...
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Top 10 Things to Consider Before You Budget for Internet...

September 21, 2007   |   Web Design and Promotion
Visibility on Search Engines—Search engine optimization (SEO) entails writing keyword-rich meta tags and enhanced content for your website to rank high on search engines for...
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Google Announces Mobile Ad Network Expansion

September 21, 2007   |   Web Design and Promotion
Google, the online search leader, is expanding the number of advertisements it delivers to mobile devices. On Monday, September 17th, Google announced that any web site accessible...
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Does Pay-Per-Click affects Organic Ranking?

September 21, 2007   |   Web Design and Promotion
One of the questions our clients often ask is whether conducting pay-per-click advertising will impact their organic rankings? The truth is that it is very difficult to prove a...
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GM’s eCommerce Checklist

July 27, 2007   |   Web Design and Promotion
Weekly 1. Online Inventory Make sure you have sufficient inventory allocated for all sales channels, especially on your site. Your independent and brand.com website is the most...
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Domain Name Best Practices

July 27, 2007   |   Web Design and Promotion
When choosing an online strategy for your business, the first step is selecting a domain name. Choose only one domain name for one business! Theoretically business owners want...
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Keyword Stuffing

July 27, 2007   |   Web Design and Promotion
The common question which reoccurs time after time is maximizing keyword usage. Meaning if keyword phrases and H1 tags are important for organic optimization, let’s stuff the...
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Effective Email Marketing

June 4, 2007   |   Web Design and Promotion
Book Rooms and Build Relationships Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users...
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