At HSMAI’s annual Digital Marketing Conference yesterday, Milestone Inc. announced the launch of a new custom website for Ginger Hotels, a subsidiary of India’s leading hotel chain – Taj Hotels. Within 60 days of launching the new website, direct revenues jumped 36%, along with an equally impressive jump of 16% in website conversion rate. Click the button below for the full press release.
- 60 days after launch of a new Mobile-First portal website, Ginger Hotel chain saw a jump of 36% in revenue booked directly through the site.
- Over the same time-period, conversions on the website grew 16%
- Page views also jumped in the same time by 26%
- Average session duration also grew 10%, showing increased “stickiness” of the new website